Everyone's talking about the potential of green business to reshape the planet, but what does "green" really mean in the business world? If you've talked with any green entrepreneurs lately, or are one yourself, you know that vision and passion are in abundance. The question is how does a green start-up turn personal commitment into sustainable profit?

To find out the answers to these and other key questions, listen in when Linda Feinholz of Feinholz & Associates interviews green business expert Jeff Hayes, Principal of The Vector Group, on Thursday, May 17th at 10am (PDT). It's a free conference call, but you do need to register in advance (registration link is at the bottom of the page).

They will spend the hour discussing topics of importance to this growing segment, including the "gotchas" for emerging green businesses, such as how to seek the right kind of investors. They will also talk about how business service providers like CPAs and attorneys can intentionally attract a green clientele. One tip: green clients expect you to walk-the-walk. Just being able to spout the latest green catch phrases won’t cut it.

Having served small businesses since 1968, The Vector Group now helps their clients improve all three elements of the triple bottom line: profit, people, and planet. The company boasts experience in many varied industries, from a skateboard manufacturer to a beer producer to an exotic surf travel business.

Some of The Vector Group’s clients have seen revenues jump 40% in less than 12 months, and are now singing the company’s praises. Tony Guido of the industrial design firm grow-design calls Hayes "a personal trainer for green business" and Caroline Duell of Elemental Herbs just calls Hayes "my boss". If these testimonials are any indication, one hour of your time might just make a big difference in the success of your green business.